Growth Strategy Courses by Leaders from Silicon Valley and the European Tech Scene

Learn growth strategies to acquire and retain customers from leaders at Google, Spotify, TikTok, Skyscanner, Shopify, and more. Get certified and uplevel your career with our growth courses.

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Are you a digital professional (e.g. marketing, product, data, ...) or entrepreneur?‎
You want to uplevel your business and career to reach the next stage?
Want to learn proven and results-oriented growth strategies?
And grow your network and expertise with like-minded leaders?

Join our results-oriented learning programs

Strategies, insights, and frameworks from industry leaders
Outcome oriented strategies and frameworks applied at companies like Google, Spotify, TikTok, Skyscanner, Shopify, and more.
Results-oriented and interactive content
Video lectures, toolkits, case studies, and exercises across 5 topics: Growth Models & Retention, Acquisition & Loops, Strategy & Experiments, Behavioral Economics & Psychology, Culture & Scaling.
Corporate collaborations and 1:1 growth advisory
Our programs include advisory hours to discuss individual growth problems. We also offer individual corporate collaborations and dedicated advisory for leadership.
Growth certificate and global alum network
Uplevel your career with the ‘Growth Expert’ certificate and get access to our global Growth Academy Community with hundreds of growth experts like you.
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Growth Academy alums are highly satisfied and work at industry leading companies like:

How does growth strategy help your business? Find out in the video below and check our free preview lecture or read our case study.

Mission and content

Our mission is to bring the Silicon Valley growth mindset to Europe and the rest of the globe. ‘Growth Academy’ helps digital professionals to identify and solve growth problems in a systematic way. The topics of our growth programs combine multiple disciplines such as digital marketing, product management, and data analytics:​
Growth models and retention: Understand how your product grows
Acceleration loops: Hardwire experiences for sustainable growth
Customer acquisition: How to feed your growth model effectively
Growth strategy and experiments: Identify and optimize levers in your model
Behavioral economics and psychology: Improve your experiences with science
Culture and scaling: Collaborate across functions and get things done
Our growth programs are designed for experienced practitioners in the B2B and B2C space. Although companies and business models differ, surprisingly there are many  similarities in their growth challenges. However, the real difference between success and failure is how to tackle them.
Growth Academy is led by Nikolas Vogt (Global Growth @ Google Assistant & Google Zukunftswerkstatt). Additionally, the course includes workshops with growth leaders from Google, Amazon, Facebook, Netflix, TikTok, Spotify, Skyscanner, Ebay, MobileDe, CapitalG, ImmoScout24,  Zalando, Nuri, EyeEm, Vimcar, and more.
Our courses will guide you how to apply growth approaches used by leading growth practitioners from Silicon Valley and the European tech scene. Many alums received our ‘Growth Expert’ certificate and have successfully applied their new growth know-how in their company.
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Learn from leading growth experts

The deep dive program is led by growth experts from Google, Amazon, TikTok, Spotify, Skyscanner, Nuri, and more.

Program host

Nikolas Vogt is the founder and CEO of Growth Academy. In previous roles, he was a Global Growth Lead for Google Assistant in Mountain View helping to grow the Assistant user base from 0 to 500MM mobile users. Prior to that, he led growth and product marketing for Google Zukunftswerkstatt and advised leading online retailers and start-ups on their digital strategies. He also was a guest speaker on growth topics at Santa Clara University in Silicon Valley.

Featured expert speakers

Learn from the leading growth experts: how to identify growth levers, conduct experiments and A/B tests, apply acceleration loops and behavioral economics, and more. With interactive interviews, group workshops and lectures by the digital experts at Google, Amazon, TikTok, Spotify, Skyscanner, Nuri, and more.
Swipe right for current and past expert speakers:
Reagan Fry
Senior Product Manager
Ashley Waldman
Product Incubation Manager
Morgan Brown
Author 'Hacking Growth' / VP Growth
Thabet Alfishawi
Senior Manager
Growth
Dr. Anna Sophia Vogt
Behavioral Economist
Andrew Gadson
Founder, New Product Experimentation
Yara Paoli
former Chief Growth Officer
Dr. Elmar Nubbemeyer
Director of Product
SzeJack Tan
Head of Growth
Marketing
Nick Dahl
Senior Product Manager Growth
Ashley Elleby
VP Growth &
Marketing
Julian Runge
Marketing Science & Research
Facebook speaker
Thomas Palm
Partner, Growth & Marketing
Dorothee Seedorf
Managing Director &
CMO
Ken Rudin
Senior Vice President Growth
Philipp Beer
Chief Growth Officer
Dan Vallejo
Product Manager
Reagan Fry - Senior Product Manager TikTok
Sophie Glaser
VP Marketing
Reagan Fry - Senior Product Manager TikTok
Lorenz Aschoff
Co-Founder
Reagan Fry - Senior Product Manager TikTok
Reagan Fry
Senior Product Manager
Ashley Waldman‍ - Product Incubation Manager - YouTube
Ashley Waldman
Product Incubation Manager
Thomas Palm - Partner Growth Marketing CapitalG
Thomas Palm
Partner, Growth & Marketing
Yara Paoli - VP Growth Skyscanner
Yara Paoli
ex-VP Growth
Anna Sophia Vogt - Behavioral Economist Google
Anna Sophia Vogt
Behavioral Economist
Philipp Beer - Chief Growth Officer Bitwala
Philipp Beer
Chief Growth Officer
Elmar Nubbemeyer
Dr. Elmar Nubbemeyer
Director of Product Innovation & Algorithms
Nick Dahl - Growth Strategy Spotify
Nick Dahl
Growth Strategy Lead
Reagan Fry - Senior Product Manager TikTok
Julian Runge
Marketing Science & Research
Reagan Fry - Senior Product Manager TikTok
Dan Vallejo
Product Manager
Reagan Fry - Senior Product Manager TikTok
Dorothee Seedorf
Managing Director & CMO
Reagan Fry - Senior Product Manager TikTok
Sophie Glaser
VP Marketing
Reagan Fry - Senior Product Manager TikTok
Lorenz Aschoff
Co-Founder
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Reviews

“Exciting growth program with innovative content and like-minded tech professionals. The content challenges your way of thinking and the discussions are great for exchanging best practices. I recommend Growth Academy to any ambitious marketer or product manager.”
— Andrew Wanta, Senior Product Manager
@ TikTok
Andrew Wanta - TikTok
Timo Bolse - Head of Growth Ebay Mobile.de
“Growth Academy teaches the growth mindset that is essential to overcome today’s product and marketing challenges. Finally, a growth program with a passionate community that helps to address essential growth questions in a structured way.
— Timo Bolse, Head of Product
@ eBay / Mobile.de
“I learned in-depth growth and retention strategies, for example how to apply acceleration loops and insights from behavioral economics. Highly recommended to every marketing and product leader. Growth Academy is worth every penny. ”
— Kristina Walcker-Mayer, CEO
@ Nuri, ex-N26
Kristina Walcker Mayer - Product Lead N26
Ouadie Boussaid, Software Development Engineer @ Amazon
“Growth Academy challenges your product mindset. It enables you to systematically leverage acquisition and retention strategies during all phases of the product design and marketing process. A great program for product owners, developers, and marketers that want to boost their know-how with growth skills.”
— Ouadie Boussaid, Engineering Leader
@ Amazon​
“You have to think holistically in today’s tech world and the Growth Academy provides you with the right tools and network to solve growth challenges across the funnel. This quality of training is rare and I definitely recommend this program to any ambitious marketing professional.”
— Dorothee Seedorf, CMO & Managing Director
@ kfzteile24, ex-Project A
Dorothee Seedorf - CMO Project A
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Frequently Asked Questions

Who should attend Growth Academy?

Our program is not your standard digital marketing course. We provide state-of-the-art knowledge for ambitious online professionals engaged in growth problems:

  • Successful participants usually work in the digital or software industry (B2B and B2C), specifically in areas like online marketing, growth marketing, product marketing, app marketing, product management/owners, software engineering, data analytics, start-up founders, account management, acquisition marketing, online sales, or senior professionals with growth orientation.
  • At least 1-2 years of experience in relevant areas (no entry level positions).
  • You show strong initiative and participate spiritedly: You will need 2-3 hours per week to actively attend our weekly workshops and about 1 hour prepping every lesson with our online learning material.

You should not apply in the following situations:

  • Entry level - our concepts require foundational knowledge and experience in the digital space.
  • Start-up without clear product-market fit - our growth framework helps you to grow your product systematically but is not designed to help with product-market fit.
  • Industry with long sales cycles (e.g. enterprise business) - Your business is based on long sales cycles or deals mainly with hardware sales. Our content is not designed to tackle these kinds of problems.
Are participants satisfied with Growth Academy?

According to our excellent Net Promoter Scores our participants are highly satisfied with their experience at Growth Academy.​

How much does Growth Academy cost? Are there any discounts?

Tuition for our 5-week Deep Dive program is EUR 2880 (USD 3380) per person, including VAT. You can save additional an 500 EUR / USD per person if at least 2 people from your company attend or you get referred by an alum. We also offer more compact programs, visit our courses page for details.

Most companies have training budgets. We want to make sure you have everything you need when asking your company to sponsor your participation. Download our reimbursement guide to convince your company.

How do I convince my company to pay for my growth training? Any tips?

Most companies have training budgets. We want to make sure you have everything you need when asking your company to sponsor your participation. Download our reimbursement guide to convince your company.

Reimbursement policies vary between companies but most of our alums were able to expense the program fees. We have some tips from our alums below on how they approached reimbursement. Tip for German participants: German employees are entitled to five to ten days of paid educational leave in most federal states, except Bavaria and Saxony (see requirements by state). Participation fees are deductible and will be reimbursed with your tax return if they are considered work-related.

PS: From our experience reimbursement depends on your company policy so you can’t count on it per se. It should be perceived as bonus that your company cares about employee development by reimbursing job-relevant training fees. More businesses realize how impactful growth strategy courses are and reimbursements should be more common in the future. It usually helps if you tell your manager about the high-profile speakers and companies.

I got a part of the participation fees refunded. I think the "pitch" should necessarily be tailored to the respective manager. My boss is the CEO so I could directly explain how important growth strategy skills are for the success of our company. If my boss was middle management, I would probably elaborate how the content is highly relevant to my dayjob.
-SVEN B., Growth Academy Fall 2021 cohort

My company supports continuing education programs and has an internal website where I can request a refund for up to EUR 3000. The most important thing was to talk to my manager first and get his OK. In addition, mentioning the high-profile speakers of the Growth Academy has helped.
-JESSICA S., Growth Academy Spring 2021 cohort

Unfortunately, I could not get the course reimbursed. I paid out of pocket and it was 100% worth the money.
-J.P., Growth Academy Spring 2021 cohort

How does the program structure look like?

You won’t learn 'Quick Fixes' or 'Growth Hacks' at the Growth Academy. Quite the opposite, we will teach you the growth foundations and frameworks to uplevel your career and drive the outcomes at your company:

  1. Growth mechanics applicable in almost every B2B and B2C online company
  2. Strategic frameworks that you can adapt to solve your own business challenges
  3. Access to our global alum network with experts from Google, Amazon, Facebook, Netflix, TikTok, Spotify, Skyscanner, Ebay, MobileDe, CapitalG, ImmoScout24,  Zalando, Nuri, EyeEm, Vimcar, and more.
  4. Best practices, tutorials and inspiration based on the latest Silicon Valley approaches and trends
  5. Direct application of growth know-how at your company and / or products
Do I need to speak English?

Yes, your English level should be at least intermediate. After we held a few cohorts in German we realized that most participants were fluent in English. This allows us to be more inclusive and we don’t have to turn down participants who weren’t proficient in German.​

Who has the best chances to get invited?

Although our content is extensive it doesn’t apply to all individual problems. To make sure you get the most, we select our participants based on the following criteria: 1) Your profile matches our content 2) Parallels with other participants in the cohort 3) You have at least 1-2 years of experience.

How many applicants are accepted per cohort?

In the past we invited about 10-20% of all applicants. That being said, we don’t aim for specific acceptance rates. Moreover, we want to deliver high quality content and a great learning experience. Our utmost priority is to select small cohorts with ambitious, high-caliber participants who foster learning during the course and in our alum network.

Can I apply these concepts in the real world?

We teach versatile growth frameworks that have worked for most successful technology companies. Please don’t expect  step-by-step tutorials that instruct how optimal landing pages or navigation should look like. There are tons of blogs out there that provide this for free.

Does the course also work for B2B companies/products?

We present examples of our frameworks from the B2B and B2C space. That being said, we don’t have specific content focussed on B2B Sales or B2B Acquisition but our featured guests will touch parts of these topics.

Are the workshops recorded?

No, our format doesn’t lend itself well to recording or streaming. However, since our program is remote you can join from everywhere in the world as long as you speak English.

Can I access the content after program completion?

You will be able to access the program content for the duration of your subscription.

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