eBook: Growth Hacking lessons learned in Silicon Valley
What your business can learn from Silicon Valley’s approach to grow customers
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Get a sneak peek behind the curtain of Silicon Valley's growth engine
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Growth Hacking lessons learned in Silicon Valley: What your business can learn from Silicon Valley’s approach to grow customers
Growth Hacking is not just a buzzword in Silicon Valley. It is a core competence that leading tech companies have developed to systematically grow their customer base. I have worked in several global growth roles at Google over the last 7 years. During that time I realized there is a fundamental difference in how successful tech companies in Silicon Valley approach growth challenges compared to the rest of the world. This ebook contains five powerful Growth Hacking lessons that you can learn from leading growth experts of Silicon Valley.
Table of contents
1) Culture: Make Growth Hacking part of your culture
2) Experiments and Analytics: Always be experimenting
3) Psychology: Build Behavioral Economics capabilities
4) Growth Loops: Think Growth Loops not dead ends
5) Distribution and Scaling: Speed over perfection
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